Saturday, May 18, 2013

Marketing Yourself As A Personal Chef Atlanta

By Kathryn Neal


After finishing a course in catering, you may think that it is easy to acquire a job. Your hopes may easily turn into frustrations once you later discover that it is not easy to secure a job in your profession. That is the point you should sit down with a pen and paper and figure out what is it that you are not doing right. Keep in your thoughts that you are not the only one who is qualified for the job as there are lots of graduates just like you who are in dire need of jobs. Also, assume that there are people with higher credentials than yours. The good thing is that despite another cook having higher qualifications than yours, you can beat him in marketing if you do it properly. Self marketing is an important factor for someone to succeed as a personal chef Atlanta.

To make a good advertisement, begin first with creating a professional biography. Note that you have been doing things the wrong way if you have been looking for a culinary job without a bio. A bio that would likely secure you a culinary job contains a detailed educational background and your specialties in cooking. State the types of food that you prepare extremely well.

One mistake to avoid when creating a bio is giving false information. Be honest about yourself and avoid giving yourself too much praise and strictly remain also on the culinary subject. Be honest about your job experience. If you have little or no experience at all, avoid stating otherwise because you would be ruining your reputation if it will be discovered that you were dishonest. If there is anything important that can help to improve your biography, do not leave it out.

For example awards that you collected when learning culinary in school competitions could be vital. After preparing a good bio, think of where you will post it. The cheapest and easiest way is to do so is through a website. Add other important information in the website that cannot be displayed in your bio for example recipes of the foods you been able to make so far. Ensure that the recipes contain no deceitful instructions or errors.

The recipes will tell more about your experience in cooking. If you have photos of the types of food you have made, they could be a big plus in your advertisements. Pictures capture the attention of clients more than plain words.

Use social networks to your advantage too. Social networks are very affordable in terms of advertisements. Most of them give you an option of creating advertisement pages to advertise you job. Through the pages, friends can follow what you post and the services you offer.

Just like a website, ensure that key details are not left out for example pictures. More importantly, remember to include all the possible ways in which customers can reach you. You can advertise your services through food magazines or newspapers too thought it might be more expensive.

The advertisement may also last only for a few days or months as compared to websites where they can last for longer periods. Paying for adverts in a newspaper or magazine is done according to an agreement between the client and the company. The main issue discussed is the time in which your advert will last. The more the time the higher the payment hence if you do not have the right amount of money, your adverts will be displayed in a short period of time but if you have the money, it is a good method to try. These are the right ways to market yourself as a personal chef Atlanta.




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