Wednesday, October 9, 2013

Making And Marketing BBQ Sauce For Sale

By Angel Dudley


Everyone loves barbecued steaks, steaks, hamburgers or chicken on the grille. It can bring life to pork chops and is a must for slow cooking succulent ribs. Many people buy BBQ sauce for sale at local stores, and many others carefully mix secret family recipes and spread the secret sauce over meats, creating a truly one-of-a-kind barbecue experience.

For those that have ever been told they should bottle their secret recipe and sell it that may be closer to reality than first thought. Most states have guidelines in place for those that want to make food and sell it. There are also many great ways to market new sauces and foods at state festivals, fairs, flea markets and barbecue sauce competitions.

To start, request information from the state on what licenses, regulations and restriction for making and selling food products. A business license is generally required for all food products. Other requirements may exist for selling products out of state or over the Internet. Those launching this type of business should expect that product will be made at a separate location than home facilities. All ingredients are also normally stored at a separate location than home.

While a separate facility may be required, renting one is certainly possible for a low cost if renting temporary space through an organization, such as a church. It's also possible to trade services. This will reduce costs, and individuals won't need to pay rental costs for an entire month.

Once success is achieved and the orders begin coming in on a regular basis then its best to rent a building and make the investment of commercial ovens and stoves. Small business loans exist for start up businesses in most states. Until then, using a commercial building such as a church is an acceptable way to meet state requirements.

It's also good to consider how the product will be bottled and labeled for sales. This should also comply with any state regulations. Think about if it will be offered in an individual bottle, or if it will be packaged as part of a barbecue kit? Once product is ready think about how to launch and market the new product.

Initially it will mean ways to get the product into consumer hands. This might be attending fairs and festivals, demonstration booths, flea markets, and even entering contests. Stands that offer consumers the ability to taste test the product and for business owners to explain why their product is better than the rest is always a great selling point. With any marketing plan the goal is to increase sales, and build as many customers as possible.

For those interested in selling product to stores or local restaurants it may become necessary to meet with regional purchasing agents, regional store managers, which may mean a trip out of state. Don't expect them to add your product on the spot, it may take some convincing. Most will already have BBQ sauce for sale options in stores to choose from. Convincing them to add another one, which will reduce space another company is allowed may take some hard figures, research, and sales data.




About the Author:



No comments:

Post a Comment