Friday, June 14, 2013

Understanding How Area Franchising Works

By Margarita Joseph


There are many business opportunities that one can start with a franchise. To know which ones you can venture into, it is important to understand how franchises are classified. The area franchising is one type that you should especially know, since it defines the area where a franchisee ought to operate.

A franchise agreement of this nature is normally given to individuals or companies who have a track record of setting up successful franchises in the past for other franchisers. Upon being given a geographical territory, the franchisee must develop units in that territory. In the agreement between the franchiser and the franchisee, there are a number of units which must be developed in a given period of time.

In the case that the franchisee cannot develop the number of units as agreed with the franchiser, they risk their licenses being revoked. In addition to revoking the license, the franchisee could also be fined. The territory in question can vary and this depends on the agreement and also the type of business that is to be opened. There are cases where the area can be as big as a state, or even just a small part of the city.

When it comes to licensing, the franchiser may offer special rates. There could also be continuous to be paid on the region where the franchise has been developed. It is illegal for a franchisee to operate on areas outside of his or her territory. However, by purchasing a new franchising license, they can operate on such areas.

In the case where a franchisee was successful in operating a single unit, he or she may be offered multiple units by the franchiser. Normally the franchisee will be given discounts in terms of licensing fees, so that he or she may start several other locations.

To get the go ahead to operate multi-unit franchises, one must not have operated a single unit type by the same franchiser. If you can demonstrate that you have past experiences in these ventures even with other franchisers, you could be granted the opportunity. It is open for anyone who has the ability and determination.

Franchises are defined by the geographical size of a place, or by how densely a location is populated. This is what determines the size of franchise areas. Depending on these two factors, the size can be a whole state or just a small area of the city.

An area franchising is defined in different ways. The media definition states this is an area where a franchise can generate business or advertise. On the other hand, a master franchise refers to an agreement that is between the franchisee and the franchiser. This contract gives the franchisee the first rights when it comes to expansion.




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