Tuesday, August 20, 2013

Custom Logo Glassware For Marketing

By Andrea Davidson


Logo glassware is often used by advertising departments in companies and organizations that need to make the wisest and longest producing investments with their budgets. Many types of products can be ordered that bear the logos, brand, or signature of retail or service businesses. T-shirts, caps, office supplies, and sporting goods are common items that are given away at events or conferences.

Folks carry branded coffee mugs everywhere - they are not only used for the obvious coffee or tea. They are used by kids and adults, holding anything from a drink to ice cream. Putting ice cream in a coffee mug makes it so easy for a child to manage. The big handle is easy to grip and kids can be seen carrying them with drinks and candy popcorn.

Advertising glass products could also be sold at sporting events. Some people like having glass merchandise instead of plastic. Some people will even move their drink from a plastic cup into glass just because they like how it feels. Why not place your name and logos on a product that will get used over and over again? You need to advertise, you need your name out there. Brand recognition is the key to business. No matter what your business - it has been proven that people love promotional glass items.

Bars and restaurants are perfect locations for the implementation of custom glassware. Glasses that are imprinted with the name of their business can be used. The items that display their name of logos can be used to serve patrons or to give away as a promotion.

Cross promotion may also be a technique that comes into play. A mug or glass may be imprinted with the name of the beverage company as well as that of the bar. These promotions are popular because the beer or soda distributor as well as the restaurant can share advertising for less dollars.

Everyone needs glasses, all shapes - from round or square shot glasses, short or tall ones to wine glasses or beer mugs and everything in between. Promotional glass items make a statement - and they make it consistently. When you place your logo and name on a nice piece or set of glass item, you know that it will get exposure for your company.

Sports organizations are prime candidates for the use of custom glass products. They often feature these products among the many items that they brand with their name and logo. Fans collect many types of products which are imprinted or engraved with the team or mascot that they support. These may be offered for sale at stadiums or collegiate gift shops. These items are deemed valuable enough to be sold to customers and offer additional revenue for the team and surrounding community.

Certain brands have made logo glassware highly collectible and sometimes valuable. Brands which are nostalgic for the consumer or those that represent a regional of folk art appeal are popular. Items that are associated with grandparents or historical events have appeal. These items may be used as part of a decor scheme for a business or in a private residence. Those that are particularly rare may fetch top dollar on the antiques market.




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